Rims & Goggles is a recently opened eyewear store on Berkeley’s Fourth Street. Photo: Rims & Goggles
RIMS & GOGGLES Since the closing of E iWear on Fourth Street in early 2016, owner Ernst Erb’s faithful patrons in the popular shopping district were lacking an independent eyewear boutique. Until now. Rims & Goggles opened on Nov. 1 in the space previously occupied by women’s clothing store Thea. This is the second store for Rims & Goggles whose Mill Valley boutique has been in business for over 41 years. Owner Penna Omega told Berkeleyside: “I grew up in our Mill Valley shop, traveling to Europe with my mom to find new eyewear lines, and now my son Bodhi comes to the shows with me.” Asked why she chose Berkeley, Omega said: “We were friends with Ernst of E iWear who passed away last year, his store was just two doors away from where we are now. He respected what we were doing in Mill Valley and wanted to make sure his customers would be looked after by us. We have been honored to do that for him.” “These are eyewear lines that are exclusively handmade by artisans from around the globe,” she added. “Nothing is mass-produced or licensed. We sell sunglasses and optical glasses for men, women and children. We also have our own on-site lab and do adjustments and repairs on your existing glasses.” Rims & Goggles, 2070 Fourth St. Store hours 10 a.m to 6 p.m., Mon. through Sat. Connect with them on Instagram, Facebook, Pinterest and Twitter.